Mobilize was created to bring T-Mobile customers together to help the environment and establish the company as the most eco-friendly wireless carrier. The program was built around various components including the T-Mobile Green Account, Plant-a-Tree promotion and Green Perks. Brand identity, website, Facebook app, emails and print advertising were developed to launch the sub-brand. The integrated campaign was honored with a silver statuette from the 2010 Davey Awards. Mobilize. Change powered by people.