With the objective to elevate its thought leadership, Saatchi & Saatchi Wellness re-skinned its digital platform positioned around the theme, "Feel something. Do something." SSW is a communications company that creates ideas that move people into living healthier lives and promoting well-being by infusing the rational with the emotional.
Interactive, text and video content was curated for the website representing the many aspects of wellness, including social, spiritual, environmental, intellectual—but always emotional. Other sections detailed the expertise, history and beliefs of this creative powerhouse within the health and wellness sector. The platform was extended to a mobile site, eNewsletter and in-office posters. The site was recognized as an Official Honoree by The Webby Awards, won 2 silver statuettes from the W3 Awards for design and writing. In addition, the site was 3 platinum trophies from the MarCom Awards and a gold trophy from the AVA Digital Awards. SSW. Feel something. Do something.