Wider aisles, greater product selection and shorter check-out lines—The Feel It D.C. promotion for CVS Pharmacy represented a transformative experience. A multi-million dollar renovation gave the people of Washington D.C. a big boost. Making use of the CVS aisle sign as a consistent creative element, bus shelter and subway posters were created to attract new customers. In addition, street giveaways and polybag mailings with scratch-card savings were distributed. Event teams also sponsored local musical events throughout the D.C. area. CVS Pharmacy. Feel it D.C.