After establishing Crossroads Community as a 501 (c) (3) nonprofit organization, an awareness-building campaign was launched to promote its soup kitchen, homeless shelter and food pantry. Since 1888, Crossroads Community has been serving the needs of the homeless and hungry in New York City. Ambient street efforts, outdoor transit posters, social media postings, projections, films and online banners were developed around illustrations in the same place the suffering actually occurs—the street. With powerful messaging, passersby and viewers were encouraged to either volunteer or donate money.
Communications Arts gave the campaign an award of excellence in its 2014 Illustration Annual. In addition, top honors were awarded the micro film at the One Club's OneScreen Film Festival. 2 CLIO bronze trophies were given to the the campaign for its integrated and OOH efforts. The outdoor posters received a silver Graphis Award. As well as another silver trophy from Graphis for the Crossroads Community online film. MM&M awarded Crossroads Community the gold trophy for best philanthropic campaign and The Global Awards gave our work 4 Globals for integrated, consumer education, TV and illustration. 4 platinum trophies for pro-bono, non-profit, illustration and posters as well as 2 gold trophies in the video non-profit and TV categories were bestowed by the MarCom Awards. Most recently, the Webby Awards named the social campaign as an official nominee and the digital integrated campaign an official honoree. The 2015 W3 Awards gave the campaign 2 gold and 7 silver statuettes. Cannes Lions and Lions Health shortlisted the posters and OOH Integrated campaign. To date, it's been granted more than 27 industry awards.