Women who suffer from Chronic Migraine headaches have a terrible burden to carry around each day. They hurt so badly that even the slightest turn of the head can feel like they’ve been flattened by a 18-wheeler, Mack truck. Its profound impact on their lives affects everything—their relationships with family, activities with friends—the simplest tasks at work.
But as this disease awareness, unbranded print campaign from Allergan demonstrates, they're strong. No matter how much they suffer, they're confident of gaining a sense of control they so desperately need. With new treatment options, the reoccurrence of their headaches no longer has to trample, derail or strike them down.
In 2015 and 2016, the campaign has been honored with a gold trophy from the Graphis Advertising Annual, 4 platinum trophies from the MarCom Awards, a bronze trophy from PM360 Pharma Choice Awards and a finalist certificate from The Global Awards.