Our thoughts are the keys to opening the mysteries of the body. What we tell ourselves unlocks an inner strength to transform our physical state. It's through this wisdom that the Exhale brand position was reestablished online, in advertising, window displays and interior studio posters within their nationwide fitness, yoga and spa locations.
Each of the messages was crafted to offer philosophical teachings inspiring current and prospective customers to explore this place of enlightenment and rejuvenation. Honored for its craftsmanship and writing, the campaign was bestowed with a gold trophy by the 2014 MarCom Awards—plus designated as a global finalist in the 2015 Epica Awards, the 2015 Graphis Advertising Annual and the 2014 Creative Floor Awards. Exhale. Where body meets mind.