The Affordable Art Fair, a leading showcase for affordable contemporary art, needed to grab the attention of an art-obsessed metropolis—New York City. The fair's relaxed, fun and inspiring environment where art enthusiasts can purchase art for as little as $100 needed something extra. Quality. People needed to feel they were getting high art at, well, affordable prices. This 360* campaign consisting of wild postings, advertising, website design and online banners generated buzz. The result was record-breaking attendance to the event and increased sales of "priceless" works of art.