Our thoughts are the keys to opening the mysteries of the body. What we tell ourselves unlocks an inner strength to transform our physical state. It's through this wisdom that the Exhale brand position was reestablished online, in advertising, window displays and interior studio posters within their nationwide fitness, yoga and spa locations.

Each of the messages was crafted to offer philosophical teachings inspiring current and prospective customers to explore this place of enlightenment and rejuvenation. Honored for its craftsmanship and writing, the campaign was bestowed with a gold trophy by the 2014 MarCom Awards—plus designated as a global finalist in the 2015 Epica Awards, the 2015 Graphis Advertising Annual and the 2014 Creative Floor Awards. Exhale. Where body meets mind.

Knoll is a contemporary design firm renowned for producing furniture for the home and office by celebrated designers including Mies van der Rohe, Harry Bertoia and Frank Gehry. But this iconic brand of chairs, tables and sofas couldn't attract a new generation of customers on looks alone. It needed a fresh voice to promote its collections and foster the creation, innovation and preservation of modernist design. In this pitch campaign, print ads and re-skinned website pages were created to set the tone for Knoll's indefatigable commitment to its design-obsessed customers in what Eero Saarinen called "the enthusiasm, the inspiration and the concern for human beings."

After establishing Crossroads Community as a 501 (c) (3) nonprofit organization,  an awareness-building campaign was launched to promote its soup kitchen, homeless shelter and food pantry.

Since 1888, Crossroads Community has been serving the needs of the homeless and hungry in New York City.

Ambient street efforts, outdoor transit posters, social media postings, projections, films and online banners were developed around illustrations in the same place the suffering actually occurs—the street. With powerful messaging, passersby and viewers were encouraged to either volunteer or donate money.

The campaign has been honored with more than 80 honors, accolades and trophies. Some of which include:

Communications Arts Illustration Winner, Shorty Award Non-profit Winner, 2 CLIO Bronze Awards, 2 Graphis Advertising Silver Awards, 5 Global Awards, One Club's One Screen Best Micro Film, Webby Awards Nominee & 2 Honorees, Cannes Lions Design Shortlist, Cannes Lions Health & Wellness Shortlist, W3 Awards 2 Gold & 7 Silver Awards, ACT Responsible Tribute at Cannes Silver Award

At The Pinehills, it’s hard to tell where the outdoors ends and the indoors begins. The shape of a windblown pine remarkably imitates the curvature of a winding staircase. The twist of a brass fixture mimics the oval window in a gabbled dormer. Coincidence?  In this 3,100 acre luxury community that's part of the world's third largest pine ecosystem, nature and mankind live side-by-side in majestic harmony. 

Which is why we rebranded the community with just that sense of yin and yang. Print ads, bus kiosk posters and outdoor billboards were created to build awareness and drive traffic to The Pinehills.

More than 3,000 cottages and estates adjoin a village green, 2 golf courses, swimming pool and country club making this one of the premier residences in the country. The Pinehills. You could get used to this.

In an effort to guide traffic into its retail shops, Dunkin' Donuts utilized billboards throughout major metropolitan areas to promote everything from coffee and donuts to new product launches and special deals. Each outdoor sign was designed to embrace the humorous brand tone plus iconic orange and pink colors. All the while, tempting hungry drivers to drop in for something Irresistible to eat or drink.

On average, there is more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.

Inspired by public safety choking posters, we created shooting survival posters. Designed to be displayed in movie theaters, schools, restaurants, nightclubs and other public spaces, the posters offer practical tips and first aid advice to individuals on effective self-preservation in the case of a mass shooting.

It was the campaign we didn't want to create.

We also designed an educational website and pages on Instagram and Twitter that informed people on additional ways they could survive—and even prevent further shootings. They detail insights on everything from mental health resources to identifying local shooting locales. All with the desire that gun violence would come to an end one day. And the hope that we could ultimately take down our posters, site and social postings.

Award honors have been bestowed on the project by Cannes Lions, the Shorty Social Good Awards, Graphis Advertising Annual, AVA Digital Awards, The Creative Floor Awards and W3 Awards.

Related is a company that owns and builds some of the premier urban rental and sales properties in the United States. Having designed a robust website for their corporate and rental needs, they needed a new design that integrated their sales properties within the same site. The challenge involved adapting the sub-brands of each sales property into the overall Related brand—while maintaining an intuitive user experience. In addition, a delicate balance had to be maintained between displaying the aspirational photographs of the properties with that of navigating each of the many features and amenities.

Women who suffer from Chronic Migraine headaches have a terrible burden to carry around each day. They hurt so badly that even the slightest turn of the head can feel like they’ve been flattened by a 18-wheeler, Mack truck. Its profound impact on their lives affects everything—their relationships with family, activities with friends—the simplest tasks at work. 

But as this disease awareness, unbranded print campaign from Allergan demonstrates, they're strong. No matter how much they suffer, they're confident of gaining a sense of control they so desperately need. With new treatment options, the reoccurrence of their headaches no longer has to trample, derail or strike them down. 

In 2015 and 2016, the campaign has been honored with a gold trophy from the Graphis Advertising Annual, 4 platinum trophies from the MarCom Awards, a bronze trophy from PM360 Pharma Choice Awards and a finalist certificate from The Global Awards.

The MFA, or Museum of Fine Arts, Boston, is one of the largest museums in the United States. With more than 450,000 works of art and countless masterpieces exhibited annually from other international collections, it's virtually impossible to see everything in a single visit. 

Which is why this campaign focused on individual artists in the permeant and visiting collections. By highlighting one particular artist at a time juxtaposed with remakes of masterpieces depicting real people, we conveyed the emotional importance of art as a whole. How seeing ourselves in art brings us to a better understanding of who we are as a people and helps clarify our role in society.

Print ads, OOH posters and billboards as well as direct mail were created in an effort to increase repeat visits and enhance deeper, more personal connections. Discover Picasso, Renoir, Sargent and Seurat. Find yourself.

Crossroads Community is a soup kitchen and food pantry whose mission is to unite the community to end hunger on the streets of New York City.

These outdoor posters utilize the street as one of the main visual ingredients to help build awareness for its services.

After they were posted in New York City bus kiosks and buses, and online, the creative effort produced more than 60 million media impressions and helped feed hungry New Yorkers with hot breakfasts and dinners. Crossroads Community. A recipe to end hunger on the streets of NYC.

"Atlas Shrugged," Ayn Rand's magnum opus on rugged individualism, was repositioned as a timeless classic to a younger audience with a website design of global significance. Users were immersed to its philosophical content with the help of an animated globe made up of thought-provoking topics. Selecting each one produced a different quote from the book. Other site features included an interactive timeline of Ayn Rand's life, community rooms for sharing ideas and viewing video interviews of Ms. Rand. Traffic was driven to the site through emails, Facebook postings, a YouTube channel and digital advertising. In addition, a contest invited online activists to write, produce and upload videos correlating ideas in the book to relevant events of today.

Mobilize was created to bring T-Mobile customers together to help the environment and establish the company as the most eco-friendly wireless carrier. The program was built around various components including the T-Mobile Green Account, Plant-a-Tree promotion and Green Perks. Brand identity, website, Facebook app, emails and print advertising were developed to launch the sub-brand. The integrated campaign was honored with a silver statuette from the 2010 Davey Awards. Mobilize. Change powered by people.

With the objective to promote wellness among the delegates of the Cannes Lions and Lions Health Festivals, Saatchi & Saatchi Wellness created a promotion offering free paddleboard rides in the Mediterranean off the coast of the French Riviera. 

Themed as "A Moment of Wellness," this official Cannes Lions event was launched on social media sites with the help of special postings, including an online video. In addition, email invitations were sent out to delegates. And flyers were handed out at the festival. 

Not surprisingly, the social campaign caused a stir among the hedonistic-seeking attendees at Cannes Lions 2015. The campaign's online film was awarded a Graphis Advertising silver trophy. And the social campaign was also honored at the Shorty Social Good Awards and the W3 Awards. Proving that wellness does indeed have a place within the debauchery at Cannes.

With the objective to elevate its thought leadership, Saatchi & Saatchi Wellness re-skinned its digital platform positioned around the theme, "Feel something. Do something." SSW is a communications company that creates ideas that move people into living healthier lives and promoting well-being by infusing the rational with the emotional.  

Interactive, text and video content was curated for the website representing the many aspects of wellness, including social, spiritual, environmental, intellectual—but always emotional. Other sections detailed the expertise, history and beliefs of this creative powerhouse within the health and wellness sector. The platform was extended to a mobile site, eNewsletter and in-office posters. The site was recognized as an Official Honoree by The Webby Awards, won 2 silver statuettes from the W3 Awards for design and writing. In addition, the site was 3 platinum trophies from the MarCom Awards and a gold trophy from the AVA Digital Awards. SSW. Feel something. Do something.

Wider aisles, greater product selection and shorter check-out lines—The Feel It D.C. promotion for CVS Pharmacy represented a transformative experience. A multi-million dollar renovation gave the people of Washington D.C. a big boost. Making use of the CVS aisle sign as a consistent creative element, bus shelter and subway posters were created to attract new customers. In addition, street giveaways and polybag mailings with scratch-card savings were distributed. Event teams also sponsored local musical events throughout the D.C. area. CVS Pharmacy. Feel it D.C.

The fulfillment of praying at the hallowed altars of New York's City's temples of self-gratification can often seem fleeting. Whether it's idolizing a particular sport team, adoring icons of fashion or paying homage to the almighty dollar, the search for greater purpose can leave its followers wondering if there's something more substantial out there. 

It's with this understanding that the campaign for St. Bart's Church on Park Avenue was created. St. Bartholomew's is an Episcopal church in the heart of Manhattan known for its inclusive and loving approach to all who enter its doors. No mater what they're religious or spiritual background.

Designed to appear on subway platforms and various local newspapers, these posters and print ads positioned St. Bart's as an alternative to the ephemeral material world in which we inhabit. St. Bart's. Maybe it's time to change your place of worship.

Originated in the South of France, Orangina is a carbonated citrus beverage made from orange, lemon, mandarin, and grapefruit juices—and containing orange pulp. To get the most of its refreshing flavor, you need to stir up the fruit zest by shaking the bottle before drinking. Which is exactly the point of this US-aired TV campaign where one bulbous bottle after another goes to great lengths to do just that. For the natural invigorating taste of Orangina, you've simply got to shake it.

In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.

Introducing The Erase Hunger Project. A pop-up designed to be displayed at food fairs and open-air markets. Any place where people are hungry.

Made up of free packets of eating utensils, the pop-up invites people to grab one to eat their snack, lunch or dinner.

But that's not all. On the back of each packet is a card that instructs the same people to share with the hungry and homeless living on the street. The card lists the time and place when delicious food is given out at Crossroads Community, a local soup kitchen and food pantry.

The Erase Hunger Project has been honored with trophies from the Shorty Awards, the Shorty Social Good Awards, The Graphis Advertising Annual and The Global Awards.